Sebandi | Jewelry

Sebandi Fine Jewelry was shaped through a refined and strategic brand-building process—one that honors craftsmanship while embracing the clarity of modern luxury. This project focused on creating a strong and enduring brand identity that communicates both emotional depth and visual sophistication.

The identity system was designed to reflect Sebandi’s duality: minimal, yet assertive. The logotype and emblem convey timeless elegance, while the supporting graphic language adds a contemporary edge. A distinct brand voice was developed through copywriting that frames Sebandi as both poetic and confident—grounded in material excellence and narrative clarity.

Packaging was designed with a focus on refined simplicity, where tactile and visual qualities enhance the ritual of unboxing. Each component of the brand—from box interiors to outer packaging—was built to elevate the customer experience.

A custom collection narrative titled Downtown Deco was crafted to frame the jewelry within a world of modern romance and urban elegance. Styling and product set design further reinforced this vision, guiding the creative direction of visual content and presentations.

In addition to visual identity and product storytelling, the project also included the development of a catalog and a comprehensive linesheet, tailored for wholesale and retail collaborations. These tools were strategically prepared to support ongoing negotiations with luxury retailers, including stores such as Beymen.

The website design translated Sebandi’s brand atmosphere into a digital space—balancing functionality and storytelling for a seamless user experience. Every element, from typography to product arrangement, was thoughtfully curated to ensure brand consistency and long-term resonance.