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Floral Whispers | Fashion

CATEGORY

Fashion

SERVICES

Signature Design
Collection Design
Production
Copywriting

DATE

March 2023 - June 2023

CLIENT

Splendid Palace Hotel x Diza Gabo

LOCATION

İstanbul, Türkiye

Floral Whispers is a fashion collection developed in collaboration with Splendid Palace Hotel, inspired by the intergenerational legacy of seven women from the same family. The project draws on the early 20th-century Art Deco aesthetic—an era reflecting the hotel's foundation during the formative years of the Turkish Republic.

Custom-designed floral patterns serve as the narrative core of the collection, each motif created to reflect both individual memory and collective heritage. These designs act as soft echoes of the past—interpreted through modern silhouettes and materials.

Beyond the garments themselves, the project included signature development, postcards, and complementary items such as textile accessories and printed matter. These components were crafted to create a unified storytelling system—visually connecting the collection’s identity with the architectural elegance and historical character of the hotel.

Floral Whispers is a tribute to timeless femininity, transforming memory into form, and history into a contemporary visual language. Through a multi-disciplinary approach that integrates textile design, narrative development, and product strategy, the collection offers a meaningful reflection on heritage and creative expression.

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