Design of Luxury | Interiors

Design of Luxury is a luxury interior and lifestyle store that sophistication through curated objects and spatial storytelling. This branding project began with a clear aim: to refine and elevate the brand’s identity while preserving its symbolic roots.

The new visual system takes inspiration from the original lion door knocker motif—once bold and ornamental, now interpreted with a softer, more sculptural lens. The redesigned emblem introduces a feminine strength and balanced formality, reflecting the founder’s unique aesthetic and design sensibility.

Each branding component—from the logotype to packaging and digital touchpoints—was developed to reflect both elegance and intention. Strategic benchmarking informed the positioning, while the cohesive identity system supported the transition into a more immersive retail and interior design experience.

Blending personal signature with a refined design language, the identity now moves fluidly across all brand materials. It captures a timeless atmosphere that speaks to a clientele seeking quality, clarity, and poetic restraint in their interiors.