Petricor | Business

Petricor is a food supply and logistics company offering strategic solutions across agriculture, private label production, and international consulting. This project began with a comprehensive brand refresh—redefining its visual identity without disrupting its established presence.

The first phase involved revisiting the brand’s logo and emblem. Color palettes were refined to offer greater visual clarity, and typography selections were restructured to reflect a more professional and legible tone. A multi-tonal palette added diversity while preserving the core brand identity.

Following strategic market research across food supply, logistics, and consultancy sectors, customized sticker designs were created to visually represent Petricor’s three main service pillars. Serving as both graphic identifiers and narrative markers, these visual tools strengthen coherence across the brand’s communication system.

A unique visual direction was created through AI-generated images and hand-drawn illustrations, enhancing the storytelling of Petricor’s value chain. To support the launch of its updated identity, I led the website copywriting and visual structure—crafting clear, industry-aligned messaging for each section, including custom illustrations for key service areas such as private label offerings.

This project reflects Melek Demirci Studio’s approach to merging strategy with creativity—where functional sectors like logistics and food packaging are translated into distinctive design language. Petricor now stands with a sharper, more intentional presence across digital and print landscapes.