House of Clay | Art&Identity

This project builds a brand identity rooted in personal heritage and artistic revival. Inspired by the founder’s childhood home in Mersin, where lemon trees and summer memories shaped her creative spirit, the visual language pays homage to familial bonds and craft traditions.

The emblem—an illustrated façade of the family house beside a blooming lemon tree—serves as a symbol of return, memory, and artistic inheritance. Beyond a ceramic studio, House of Clay becomes a personal narrative in form: expressing emotion through object, and space through story.

The full scope of work included the design of a custom emblem and logo, the development of a cohesive brand identity, and a packaging system that reflects the tactile essence of ceramic art. Hand-drawn illustrations were created to evoke emotional memory, while tailored copywriting added depth and tone to the brand’s story.

In addition to printed materials, the visual system extended to product set design and digital storytelling through the website. Creative direction was maintained across all outputs to ensure consistency in tone, aesthetics, and concept.

By weaving together visual storytelling and tactile expression, this project captures the delicate intersection of memory, artistry, and interior design—defining a brand identity that is both emotional and enduring.