3rdHouse | Home Textile

3rdHouse was built on the vision of three sisters, shaped by a journey that spans continents. One sister’s move to the USA became the catalyst for defining a brand that connects cultures through design. The name draws inspiration from the Third House in astrology, symbolizing communication, movement, and connection—echoing the brand’s approach to home textiles.

This project focused on developing an identity that blends heritage with contemporary living. Turkish cotton, known for its quality and craftsmanship, stands at the heart of 3rdHouse, turning everyday textiles into meaningful design pieces. Sustainability, comfort, and refined aesthetics guide each decision in branding, storytelling, and material selection.

Brand Naming & Strategy – Crafting a name that reflects both cultural roots and forward-thinking design.
Benchmarking & Market Research – Positioning 3rdHouse within the global home textile industry.
Brand Identity & Visual Language – Establishing a distinctive identity that aligns with its philosophy.
Illustration & Packaging Design – Creating tactile and visual elements that enhance the experience.
Copywriting & Brand Guidelines – Structuring a clear and compelling narrative for all brand communications.
E-commerce Design & Product Set Design – Coming Soon

With a focus on sustainability, storytelling, and a refined visual language, the project delivers a foundation for an evolving brand that speaks to an audience valuing quality, authenticity, and timeless craftsmanship. 3rdHouse stands at the intersection of heritage and modernity, shaping a timeless presence in home textiles.