Christmas Tree Packaging | Art&Identity

This project extends the concept of seasonal packaging into an ornamental form, designed not only as a container but as a decorative object. Shaped as a three-dimensional Christmas tree, the packaging integrates branding, illustration, and structural design to create a memorable, collectible experience.

Design Concept:

Dual Color Editions – Deep green and warm red variations reinforce the holiday aesthetic while ensuring visual distinction.
Hanging Ornament Structure – Equipped with a golden thread, allowing the packaging to function as a tree ornament after unboxing.
Illustrative Narrative – Custom illustrations featuring classic holiday elements enhance the storytelling aspect of the packaging.
Compact & Giftable – Designed with precise folds for easy assembly while maintaining a striking silhouette.

This packaging redefines the interaction between product and experience, making gifting more immersive and visually engaging. Beyond its immediate function, it transforms into a seasonal keepsake—bridging design, storytelling, and brand identity in a single form.