Élyse | Culinary

Élyse Fine Chocolate embodies a vision where craftsmanship, heritage, and artistic expression converge. The brand name itself—ÉLYSE—was developed to reflect these values. Inspired by the notion of “Elysian Fields,” the name evokes a poetic space of refinement and virtue, while subtly referencing the family name "Elik," rooted in Anatolian heritage. This linguistic and cultural layering forms the foundation of the brand’s identity—where narrative is not an afterthought, but the origin of every design decision.

As a comprehensive case study, this project encompassed a full spectrum of brand-building services. Beginning with brand strategy and naming, the studio defined Élyse’s positioning through cultural research and semantic depth. The process continued with the development of a visual identity, including logo, typography, and color system, all crafted to support a timeless and contemporary presence.

Packaging design was approached with versatility in mind, resulting in multiple product lines tailored for corporate, seasonal, and limited-edition collections. Each concept was supported by product set design, illustration, and creative direction, ensuring aesthetic coherence across print and physical materials.

The project also included copywriting, with brand messaging, product narratives, and packaging texts built to articulate Élyse’s refined tone of voice. To ensure consistency, a detailed brand guideline was created, providing a clear framework for future applications and collaborations.

Finally, the brand’s digital presence was established through a custom-designed website, integrating e-commerce functionality with storytelling-focused layouts and curated visual content.

Élyse Fine Chocolate continues to evolve, and this project remains an example of how brand identity, strategic thinking, and storytelling can be shaped into a cohesive and enduring design practice.